Values determine Parador’s approach and how it acts. They give a sense of reliability to what we do. We have defined a value compass, which guides us in all our decisions. The following maxim applies to us: We are genuine, innovative, ambitious and sustainable. As a company and with our products, our aim is to fascinate people. Equipped with these values, we face up to our partners, customers, employees and stakeholders throughout the world. Our inner approach is expressed in the success of our products. In this respect, our declared aim is this: We make any home the most beautiful home in the world.